A few weeks ago, I had the pleasure of speaking with Summerhill Pyramid WInery’s CEO, Ezra Cipes about their ‘Seven Guiding Principles’. Check out that interview HERE. We also found time to discuss Summerhill’s newest designation as a ‘Certified B Corporation’.
What is ‘Certified B Corporation’? From the B Corporation website, it states, “Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.”
I asked Cipes how he came to learn about the Certified B Corporation status, “Originally, I saw the Certified B Corp logo on Dr. Bronner soap products, which I love. Then, I was in Vancouver for the Vancouver International Wine Festival and my hotel was located close to SMAK restaurant on West Pender Street – there was no waste in the restaurant and everything had compost instructions. I was fascinated and my research began.”
Cipes shared with me that a company needs to receive 80 points out of 100 to be granted the Certified B Corp status, “We just squeaked in with 85 points.” Cipes is proud that Summerhill Pyramid Winery is the first winery in Canada to be granted this designation yet he knows there is so much more to be accomplished, “We scored really well on the environment and community categories but we can do better. We are now using the Certified B Corp structure as a roadmap on how we can continually improve and strive and improve.”
During our interview, it was very evident that Ezra Cipes is passionate about leadership. And, it is no surprise, that the Certified B Corp can assist Cipes as a framework for Summerhill’s future endevours and evolution, “We have more changes coming. It is time to put our values ‘on the table’ and be transparent.”
This is the new generation of Summerhill Pyramid Winery and I can only imagine what Cipes and everyone involved with Summerhill has in store for us in the near future.
Summerhill Pyramid Wines to Try:
- Grüner Veltliner 2017 – from B.C.’s only certified biodynamic vineyard, rich, interesting and complex with a good array of stone fruit flavours.
- Riesling 2017 – fermented outside with ambient farm yeasts, this Riesling will become a fast favourite with notes of honey, ripe peach and jasmine.
- Pinot Noir 2018 – bright and pure, this Pinot Noir will inspire you to continue to buy organic and biodynamic wines. Cellared in the pyramid, this wine is full of red cherry flavours and a crisp, clean finish.